The platform draws on infrastructure spanning 5.1 billion verified email records and 35 billion daily intent signals, so recognition can start on the first visit. Trust ID is privacy-first. Visitors are recognized only with consent, and customer data is never resold or added to a shared identity graph. Next, Tracer Labs' Identity Wallet will work invisibly, letting consumers carry their identity and preferences everywhere, so the brands they trust can recognize them instantly, with permission built in.
Source: finance.yahoo.com