Tools to create tailored, even personalised, scams – leveraging, for example, deepfake videos of Swedish journalists or the president of Cyprus – are no longer niche, but inexpensive and easy to deploy at scale, said the analysis from the AI Incident Database. It catalogued more than a dozen recent examples of “impersonation for profit”, including a deepfake video of Western Australia’s premier, Robert Cook, hawking an investment scheme, and deepfake doctors promoting skin creams.