The California Privacy Protection Agency Board last week announced the agency's first decision involving students and California schools. The decision required PlayOn Sports, a company that sells tickets to high school athletic events, to pay a $1.10 million dollar fine for forcing consumers to agree to tracking technologies without providing a sufficient procedure for opting-out of these technologies. Even though PlayOn Sports did provide an opt-out through the Network Advertising Initiative and Digital Advertising Alliance, the Board found that these mechanisms were not enough because PlayOn had to provide its own opt-out method. In addition, the decision noted that PlayOn Sports failed to recognize the opt-out preference signals and did not provide Californians with sufficient notice of its privacy practices.