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Home / Fraud / 12% of successful scams in 2025 used AI or deepfakes, according to poll of U.S. adults
12% of successful scams in 2025 used AI or deepfakes, according to poll of U.S. adults

12% of successful scams in 2025 used AI or deepfakes, according to poll of U.S. adults

2026-06-30  Ian Fleming

As AI is adopted across industries, it’s also being taken up by scammers. Around 6% of U.S. adults, or around 15 million people, were scammed out of money last year, a new Gallup and Stop Scams Alliance survey finds, and victims reported that 12% of those scams involved AI or deepfakes. In total, the Gallup and Stop Scams Alliance survey found that Americans lost $68 billion to scams last year.


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