Nikita Sun, Chief Strategy and Corporate Affairs Officer at ZYMIX, said: "Digital fragmentation is no longer simply a crowded home screen. It is embedded in the way a single activity is divided between different identities, interfaces and notification systems. Chat makes communication the layer through which other activity can move, removing the break between a conversation and the action that follows it. Mix places publishing, discovery and short-form video on one social graph, while Discover provides an extensible environment for events, news, communities, games and mini apps. Me connects identity, privacy, rewards and payments through one account layer. Together, these areas replace a series of disconnected journeys with one interoperable product architecture." 

Source: https://pressreleasehub.pa.media/article/zymix-launches-uk-social-superapp-to-replace-fragmented-smartphone-journeys-84467.html