A BBC investigative journalist demonstrated the risk by successfully bypassing a bank’s voice ID system using sophisticated voice cloning software. OpenAI also emphasized the importance of public education in better recognizing “deceptive AI content” and suggested exploring policies to safeguard the use of individuals’ voices in AI applications. This landmark development in voice cloning effectively gives brands who use voice authentication two choices. They can either drop the process altogether and pursue alternative forms of authentication, as OpenAI suggests, or collaborate with vendors like Pindrop to reinforce their voice channels with tailored solutions designed to guard against this.