Five years ago, deepfake detection was not something most enterprises could evaluate, let alone budget against. Faking a voice or a face convincingly took a team of experts and massive computing power. Today, synthetic voices are made quickly and cheaply to bypass contact center checks. Synthetic persons and impersonations enter hiring pipelines. Deepfaked executives authorize transfers that move real money. In our view, this latest Gartner report provides security, fraud, and risk leaders with a dedicated market framework for responding, assessing startup vendors on scale, ecosystem readiness, and potential to disrupt.