New York’s legislation, which has been hailed by age assurance industry advocates as some of the clearest and smartest social media legislation to date, hones in on addictive feeds that personalize content, and bans notifications related to addictive feeds between the hours of midnight and 6 a.m. Users under 18 who wish to access these features must prove their age using a highly effective age assurance method, or obtain verified parental consent. The rule is also among the first to include specific accuracy minimums for highly effective age assurance. Acceptable methods must post a false positive rate that is equal to or less than 0.1 percent of minors ages 0 to 7; 1 percent of minors ages 8 to 13; 2 percent of minors ages 14 to 15; 8 percent of minors age 16; and 15 percent of minors age 17, “excluding failures or refusals by a user to provide requested data and inconclusive age assurance outcomes.” Circumvention also gets addressed, in that acceptable age assurance tech must demonstrate “a rate of detecting method circumvention for an age assurance method that meets or exceeds 98 percent.”