Juniper’s report mentions the use of the Gov.uk app for access to public services, but the government has suggested it will also be usable for private sector. The Digital ID & Verification in the UK Market 2025-2029 report argues that with the introduction of the government app, the adoption of private sector digital identity apps will grow by only 9 percent from 2025 to 2029, while the ranks of Gov.uk users will spike 267 percent from 6.9 million this year to 25.5 million.