What causes digital identity fatigue? Users face an explosion of logins from fragmented digital systems. A typical professional switches between 10-20 apps daily, each demanding its own unique credentials. Then there are the apps and websites each person uses for non-work purposes – again, requiring their own logins. It is little surprise that people quickly becoming annoyed and disengaged. Overly complex security measures compound the issue. Mandatory multi-factor authentication (MFA) across every service, frequent password changes, and inconsistent policies push people to their limits, leading to “security fatigue.” Recent studies show more than one‑third of people feel overwhelmed by online security advice, and many admit to ignoring or bypassing cybersecurity measures when digital fatigue sets in.