With EON's digital identities, consumers will be able to easily authenticate Denim Tears product by scanning the on-product woven verifiable QR code. Upon scanning the code with their phones, customers are directed to a dedicated page where within a few simple steps the user can confirm the product’s authenticity. These verifiable, serialized QR codes are generated at the point of production by the EON Product Cloud, using overt and covert authentication methods, along with a data profile for each item, enriched with proprietary source data and lifecycle data to create a unique and comprehensive item-level digital identity.